Crafting Success: PopSewing's Partnership with RixEngine Increases Monthly Sales by 23.3%
Background
PopSewing is a leading provider of high-quality DIY leather bag kits, empowering customers to craft personalized bags in the comfort of their homes. As a pioneer in DIY leather bag kits, the company embarked on a mission to promote slow fashion and craftsmanship globally. Seeking to amplify its reach and resonate with a broader audience, PopSewing strategically collaborated with RixEngine. The partnership's primary objectives include enhancing exposure, cultivating positive sentiments, and, ultimately, driving a significant uptick in monthly sales.
The Challenge
Embracing the competitive DIY niche, PopSewing faced the daunting task of establishing brand awareness, particularly in the US. As a new entrant, the challenge was twofold: navigating a market where the brand was relatively unknown and simultaneously optimizing advertising budgets while reducing labor costs. The ambitious goal included not only increasing exposure and fostering positive sentiments but also achieving a substantial 25% boost in ad conversion and a 10% growth in monthly sales.
Our Solution: RixDSP
To address these challenges, PopSewing entered into a strategic partnership with RixEngine, a unified and comprehensive advertising SaaS solution employing data-driven strategies to maximize the efficiency of advertising budgets. In this collaboration, PopSewing leveraged RixDSP, RixEngine's deep learning-enabled DSP solution. This platform incorporates over 10 advanced machine learning models, emphasizing a data-driven approach to significantly enhance return on investment. For PopSewing, RixDSP played a critical role in augmenting brand visibility, refining investment returns, and adeptly maneuvering through the complexities of digital advertising.
How RixEngine, through RixDSP, Transformed PopSewing's Digital Campaign:
1. Maximizing Tech Innovations for Greater Impact:
- Objective: Stand out in a competitive e-commerce space using AI-driven solutions and showcase the diversity of PopSewing's DIY products with unique and personalized ads.
- Execution: RixEngine focused on three key innovations – AI-generated content (AIGC), behavioral and prediction modeling, and an Intuitive Self-Serve DSP. AIGC enabled diverse and personalized ad creatives, maintaining brand unity. Behavioral and prediction modeling optimized ad placement strategies and budget efficiency through real-time data analysis. The Intuitive Self-Serve DSP granted PopSewing autonomy, allowing them to manage campaigns independently.
2. Advanced User Profiling and Content Generation:
- Objective: Understand and target PopSewing's audience effectively.
- Execution: RixDSP utilized behavioral tracking and contextual data, excluding personally identifiable information (PII), to build detailed user profiles. This allowed for precise ad placements by combining PopSewing's first-party data with behavioral tracking data.
3. Real-time Campaign Optimizations:
- Objective: Maximize budget efficiency and ensure the highest return on investment (ROI).
- Execution: RixDSP employed the Smart Profit Algorithm, based on AutoML, optimizing bids and ad placements for the most suitable traffic at the lowest cost. Real-time analysis allowed prompt adjustments to ad strategy, ensuring optimal performance.
4. Filtering Out Bad Actors:
- Objective: Safeguard PopSewing from fraudulent activities and secure authentic user engagement.
- Execution: RixDSP implemented a robust five-stage anti-fraud system, filtering out potential fraudsters at various stages of the ad process. This included verification of ad quality, real-time detection of low-grade traffic, automated data analysis, and collaboration with top-tier, MRC-certified companies.
Results
Through innovative digital strategies, RixEngine not only met but exceeded PopSewing's objectives, solidifying its position in the market and paving the way for sustainable growth. These results underscore the tangible impact of RixEngine's expertise in elevating brand visibility, driving engagement, and optimizing overall campaign performance for PopSewing. Noteworthy campaign highlights include:
Brand Recognition and User Growth:
PopSewing witnessed an impressive 42% surge in brand mentions, concurrently driving a substantial 21.8% growth in website user traffic.
Improved Advertising Performance:
Click Through Rates (CTR) and conversion rates saw significant boosts, registering a commendable 29.7% and 25.2% increase, respectively, compared to prior campaigns.
Maximized Ad Spend and Risk Reduction:
RixEngine's real-time fraud monitoring swiftly identified traffic irregularities, improving ad spend efficiency by 45% and eliminating 42.7% of misleading clicks and fraudulent actions.
Reduced Labor Cost and Sales Uplift:
The implementation of automation strategies led to a noteworthy 25% reduction in monthly workload, contributing to a substantial 23.3% increase in monthly sales. Impressively, this culminated in an ad efficiency ratio of 1:2.5, exemplifying the success of the campaign in translating investments into tangible revenue.
“Partnering with RixEngine enabled PopSewing to showcase our passion for craftsmanship on a global stage. Harnessing their innovative platform and cutting-edge technology, we've connected with authentic, engaged audiences, experienced a substantial surge in sales, and significantly elevated our brand's visibility. We eagerly anticipate strengthening our thriving alliance with RixEngine, unlocking new horizons of growth and impact.”
- Jack Qin, PopSewing Founder