Many developers and advertisers believe that creating an in-house ad platform is a straightforward task. However, this perception is often misguided. Developing a real-time bidding (RTB) platform, particularly the complex RTB 2.6 ad pod model, requires immense technical expertise. Additionally, traffic control algorithms are crucial; without a mature traffic request control system, companies risk soaring Internet Data Center (IDC) fees and missed opportunities to optimize budget allocation.
In short, building a robust ad platform requires not only strong technical development capabilities but also deep operational experience, significant human resources, and financial investment.
RixEngine’s SaaS Solutions: A Game Changer
RixEngine addresses these challenges with its innovative mobile advertising SaaS solutions, helping businesses develop custom ad platforms more efficiently. Through its SaaS Product Suite—RixExchange, RixBid, and RixDSP—RixEngine allows clients to streamline ad platform development, enabling precise targeting, real-time optimization, and increased revenue.
RixExchange: a programmatic Ad Exchange platform that simplifies configuration and deployment, enabling clients to build their own Ad Exchange.
RixBid: a Prebid solution for developers, designed to help developers monetize traffic with access to a vast pool of advertisers and DSP.
RixDSP: a demand-side platform that leverages deep learning technology and over 20 proprietary ROI optimization algorithms, allowing clients to quickly set up their own White-Label DSP.
Key Advantages of RixEngine’s SaaS Solutions
1. Massive R&D Cost Savings
RixEngine’s all-in-one SaaS platform can save clients millions in development and maintenance costs, empowering advertisers and developers to build and launch their own platforms without diverting valuable resources from their core operations.
2. Customizable Modules for Versatility
The platform offers over 30 modules that cater to diverse client needs. Features include:
Comprehensive data report management
AI-powered operations assistant
Data management and analysis for advertisers and publishers
Anti-fraud tools
Real-time optimization of ad creatives
Traffic cost control with the ATC algorithm
PriceModel profit optimization
3. Vast Resources for Enhanced Monetization
Clients can seamlessly integrate their traffic into mobile ad bidding systems, benefitting from RixEngine’s network of over 1,000 developers and 200 DSPs. Additionally, the platform provides one-click access to budget and media settings, coupled with real-time anti-fraud scanning to ensure premium user engagement and precise targeting.
4. White Label Branding
RixEngine’s “White Label” services support businesses to create an Ad Exchange platform with their own brand name, brand logo, domain name, and other customizable features, reinforcing their unique brand identity.
As the SaaS market continues to grow, RixEngine offers comprehensive SaaS solutions to streamline the ad platform creation process and unlock new revenue streams for businesses in the mobile advertising space.
