The GTC2024 (Global Traffic Conference) in Shanghai successfully concluded, bringing together over 140 exhibitors from diverse sectors including gaming, mobile applications, cutting-edge technology, and brand expansion. Among the highlights, RixEngine unveiled its latest innovations in traffic monetization and brand expansion, emphasizing cutting-edge SaaS solutions for programmatic ad exchange. By engaging with global partners, RixEngine played a key role in driving conversations around sustainable growth strategies, focusing on optimizing programmatic ad exchange efficiency and addressing emerging opportunities and challenges in the dynamic digital advertising landscape.

RixEngine Wins “Emerging Global Player in Cross-Border Business” Award

On November 20, RixEngine received the prestigious “2024 Emerging Global Player in Cross-Border Business” award at the Beluga Pioneer Award ceremony during GTC2024. This recognition celebrates RixEngine’s outstanding brand image and strong competitiveness in the cross-border export sector. The award acknowledges the company’s innovative contributions to the fields of advertising, monetization, and platform development, empowering brands to succeed in global markets. This win further underscores RixEngine’s commitment to providing high-quality solutions and driving growth in the mobile advertising and brand expansion industries.

Key Platform Enhancements to Boost Efficiency and Performance

In 2024, RixEngine has implemented several strategic upgrades to improve platform performance, enhance user experience, and optimize ad delivery. Key enhancements include:

1. Troubleshooting Feature

RixEngine introduced a real-time data capture and analysis tool to assist advertisers and operators in quickly identifying and addressing issues during ad delivery. This feature reduces troubleshooting time and improves campaign efficiency.

2. Support for PMP (Private Marketplace) Transactions

To improve control and precision in ad placement while ensuring brand safety in a high-quality display environment, RixEngine now supports PMP (Private Marketplace) transactions. This allows advertisers to make private purchases and gain preferential trading rights, ensuring more reliable ad placements. It also helps mitigate risks such as fraudulent traffic and instability commonly found in open auctions, optimizing the use of advertising resources.

3. Device Brand Filtering in Pretargeting

To help advertisers accurately filter traffic from branded devices and improve the accuracy and effectiveness of ad placements, RixEngine has introduced a device brand filtering feature in its pre-targeting process. This ensures the precision and relevance of ad displays, optimizing advertising strategies, and enhancing the utilization of advertising resources.

4. Unified Partner Account Management

RixEngine now offers unified management at the Partner level for clients with multiple Advertiser/Publisher accounts. This allows easy access to all related data and provides flexible reporting for both advertisers and publishers.

5. Multi-Dimensional Precision Controls

RixEngine introduced several advanced controls, including:

• Profit Margin Control: Clients can set profit margin limits at the Adv+Bundle and Adv+Pub+Bundle levels, ensuring optimal profitability across multiple dimensions.

• Cap Control: Daily income and display limits can be set at the Adv+Bundle and Adv+Pub+Bundle levels. Once the set cap is reached, the system automatically stops generating additional revenue.

• QPS Control: Profit margin control can be applied at the Adv+Bundle and Adv+Pub+Bundle levels, with the system defaulting to prevent ATC redundancy at the Bundle level. Additionally, for both advertiser and publisher dimensions, the system provides flexibility to either allow or prevent redundancy based on specific needs.

RixEngine’s participation in GTC2024 and its recognition with the “Emerging Global Player in Cross-Border Business” award underscore its ongoing leadership and innovation in cross-border exports and mobile advertising. With continuous platform upgrades aimed at enhancing efficiency, precision, and control, RixEngine is well-positioned to help brands expand globally and drive business growth. As RixEngine evolves, it remains committed to delivering cutting-edge solutions that empower clients in an increasingly competitive international market.